Logo Design – The Supreme Importance Of Creating Corporate Image
The right corporate logo design is an advantage to public image. Logos are the first visual image that grab attention. This is why logo designs have to be professional and strong enough to magnetize the target market.
Professional Logo Designs
Logo design is one area of marketing that should never be left to amateurs. If a logo design looks “homemade”, it broadcasts an amateurish business image. Attention to detail involved in all types of design is a professional artistic technique. Spending a few extra dollars to insure that a business logo design is compatible with the business offering and market planning shows a huge return on investment in future business revenue. This is the reason color plays such a large role in the success of corporate logo designs.
Color Magnets That Get Customer Attention
It is often tempting to choose logo designs with unusual or specifically unique color combinations. In the world of color, there is a science to using colors to best advantage. When it comes to logos, the key to choosing the best color combination is compatibility. The colors in corporate logo designs speak loudly and clearly of company name, intent and product or service. A professional logo design consultant will insure the best color combination for a corporate logo design.
Choose colors based upon eye appeal and ability to attract attention. Another factor is endurance. Logo colors need to endure from sales and publicity campaigns to special business events. This is how logos become magnets that draws in new business and embed business names into the marketing or business discipline.
The color combinations for corporate logo designs depend on the service or product and business prominence. For example, a water filtration company might choose two shades of blue and white to link their product line to the company logo. A consulting firm may choose simple and understated monochromatic colors. Red, black, white and blue are the most widely chosen logo design colors. It’s recommended to select no more than 4 logo colors for best results.