Footwear has gained a lot of attention in the recent past which has resulted in a lot of shoe store all around the world.
But there are still some shoe store brands that are better than the rest. Let’s analyze their designs and see how their brand marks set them apart from the crowd:
1. ALDO Shoes:
This Canadian shoes and accessories Corporation has a chain of stores all over the world. Their brand mark consists of the company name in thin and straight type face that is colored black. The sharp cuts of the type face along with the timeless combination of black and white add a sophisticated touch to the trademark. Even though the emblem looks high priced and affluent, the products are targeted towards the customers on the street. In the words of Aldo Bensadoun;
“I’m a strong believer that fashion starts on the street with political and economic events happening in the world.”
2. DSW Designer Shoe Warehouse:
Their emblem is created in simple type face that is black or white in color. When created on a big banner and placed outside the retail shops, the white fonts on black background are set off to perfection. When the same emblem is placed on the website or other communication mediums, black fonts on a white background is used to keep the emblem timeless and contemporary.
3. Famous Footwear:
This is a chain of retail stores in America that deals in branded footwear at discounted prices. Their monogram consists of the company name in simple and comfortable fonts with an abstract symbol accompanying the name. Overall, the emblem is casual and informal.
4. Foot Locker:
Footlocker is a famous sportswear and footwear retailer that operates in more than 20 countries worldwide. Their brand mark is a perfect combination of sports and footgear. It consists of the company name written in thick and red colored fonts with an illustration of a uniformed man standing above it. When placed outside the retail shops, the red color in the footlocker emblem is usually lighted up to make it more prominent.
5. Nine West:
This fashion retailer is mostly popular for translating runway high fashion into attainable styles for the masses. Their brand mark is simple and sophisticated with the business name in straight and sharp type face with space between the two words. They have used the classic combination of black and white which makes their emblem everlasting and distinct.
6. Steve Madden:
Their emblem is as suitable for a drug store logo as it is for a shoe store. It is laid back and playful with an oval, thick ring shape consisting of the company name. Though the symbol is created in black and white colors and the type face is formal, the overall shape still makes it informal and casual.
In conclusion, if you want to know the real importance of shoes, ask Cinderella.