NEW YORK–As manufacturers try to take a larger share of the
women’s hair removal market, they’re turning out more products
that promise quicker, less painful and more permanent results for
Industry executives say the category holds good potential as new
players and products enter the marketplace, buoyed by support from
direct response television campaigns.
“There are more players and we absolutely believe there’s
potential,” said Kim Paterson, health and personal care buyer for
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