Hair removal industry sees growth.

By | January 3, 2014

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NEW YORK–As manufacturers try to take a larger share of the

women’s hair removal market, they’re turning out more products

that promise quicker, less painful and more permanent results for

time-pressed women.

Industry executives say the category holds good potential as new

players and products enter the marketplace, buoyed by support from

direct response television campaigns.

“There are more players and we absolutely believe there’s

potential,” said Kim Paterson, health and personal care buyer for

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